Which digital marketing metrics are most useful?

Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like:

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Considering marketing automation software? Here are some useful hints

New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.

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