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Five takeaways from at EU-Startups 2017

Last week I was in Berlin to attend this year's EU-Startups Conference. The Conference is an event for aspiring entrepreneurs aiming to build global companies from within Europe. An occasion for founders, startup enthusiasts, corporates and investors to come together, network and discover opportunity.

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Growing Your Startup Beyond The EU

Once you've found traction in your home market, it's logical to set your sights on expanding beyond your borders. Most European startups know that their primary market is only their first market, and identifying new markets is crucial to breaking even and beginning to make a profit. But breaking into new markets can put significant strain on a well established business, let alone a startup.

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4 Things To Consider When Expanding Your Business To New Countries

 

As a business owner, it's exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges.

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Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.

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The Weekend Distil - Bald Tires, Blowouts, and Transformers

 

Once a year the time comes to renew our Hubspot partnership. Working through the certification material I was reminded of the emphasis Hubspot places on investing in your own agency – making it your best reference.

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The Weekend Distil - The Art of Communication

The photo in this post was taken in Toronto, at Jibestream, were local mixed-media artist Rob Ciancamerla unveiled a piece of artwork that represents the company's brand and the nautical story behind the brand. We all interpret messages differently, which brings me to my observation for the week.

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The Weekend Distil - Setting Goals

My weekend blog routine involves reflecting on the past week and sharing an interesting observation I made during the week. I don’t go into a lot of detail, but encourage you read the links I've shared on the topic.

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Why I'm helping business owners

For the past 5 years I’ve been helping business owners navigate the challenges of growing their companies. Every engagement has been a fascinating and enjoyable experience; I've had a positive impact on many companies, I’ve learned a lot about myself, and I've made some good friends along the way.

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Corporates Prepare for Freelancers


I was going through my usual morning ritual; preparing my first cup of coffee (in Italy), checking in with the talented Paula and Simi (based in Romania), preparing for a call with the indoo.rs team in Vienna, and flipping through the queries on HARO – yes, I can multitask.
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How to turn your Startup into a Business?

It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes in the economic climate.

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