Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies.
The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is the leading Agile delivery framework, a team-based approach geared toward creating business value. Marketers can use Scrum to organize marketing teams so that they become self-sufficient and deliver great results in a shorter amount of time.
Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like:
New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.
Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and figure out how your product/service can attend to them, you have to create one or several buyer personas for your business.
Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.
We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market penetration. With 3649 billion unique mobile users and a 51% market penetration, there are only 3010 billion active Internet users representing 42% of the market. It's being referred to as Mobilegeddon. Here's why.
The Internet has shifted power away from sales people and into the hands of the consumer. Empowering them to go online and find the right product or service, at the right price, from the right sales person. So, how do you make sure your business has the right sales people?
Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue.
You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your growth aspirations?