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6 Ways to Jump Start Your Marketing Strategy

 
I bet you started the year ready to achieve great things, filled with desire to take your business to the next level. So, how are things shaping up? Are you climbing through to your cruising altitude or still struggling through some turbulence? The good news is it's not too late adjust course and find some clear air – it just takes a few hours of dedicated “think time”. 
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SEO Tips for Social Media Managers - Infographic

While it has been argued for years, social media and SEO are essentially cut from the same cloth. In fact, social media managers now have to first understand that SEO and social media marketing go hand in hand to be effective. The two sides are not required to operate on separate levels and marketing strategies often affect SEO.
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What is Scrum for Marketing?

Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies.

The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is the leading Agile delivery framework, a team-based approach geared toward creating business value. Marketers can use Scrum to organize marketing teams so that they become self-sufficient and deliver great results in a shorter amount of time.

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Which digital marketing metrics are most useful?

Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like:

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Considering marketing automation software? Here are some useful hints

New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.

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How many buyer personas should you have?

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and figure out how your product/service can attend to them, you have to create one or several buyer personas for your business.

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Business Blogging Advantages And How To Leverage Them

Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.

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Smart business advice - Optimize your Digital Marketing for Mobile

We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market penetration. With 3649 billion unique mobile users and a 51% market penetration, there are only 3010 billion active Internet users representing 42% of the market. It's being referred to as Mobilegeddon. Here's why.

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How to Create a Great Sales Team - Part 1: Hiring

The Internet has shifted power away from sales people and into the hands of the consumer. Empowering them to go online and find the right product or service, at the right price, from the right sales person. So, how do you make sure your business has the right sales people?

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What works best for your business? Social Media or Digital Marketing?

Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue.

You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your growth aspirations?

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