Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.

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10 Tips for Creating a Newsletter People Actually Enjoy Getting

Every month you probably end up right back in front of that newsletter email template, unsure of what to write. It happens to most marketers in fact. Commonly thought of as the best solution to generate more leads and amplify content, email newsletters can be a great source of joy or stress. They’re a great asset when they generate results and satisfying CTR but they can be a real disappointment when they go un-opened and deleted.
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Accelerate middle-of-the-funnel conversions

In trying to fully embrace the inbound marketing philosophy, many marketers have grown somewhat fearful of designing content for selling. Because content marketing’s no.1 rule is “Create valuable, remarkable content”, a lot of the creation efforts are aimed at attracting top-of-the-funnel visitors, while sometimes neglecting middle-of-the-funnel and bottom-of-the-funnel prospects.

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Mapping Your Buyer’s Journey To Your Sales Funnel

Although it’s tempting to regard your sales funnel performance as the most important objective, understanding customer behaviour is the ultimate goal and it requires an overview of both the buyer’s journey - how they found you and what were their actions leading to a sale- and the sales funnel - how they converted from lead to customer.

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Using Inbound Marketing to Engineer a Product Launch

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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Why Certifications Help Your Career

There is a lot of buzz lately around alternative education and training. If you run a Google search for “certifications in demand” you get no less than 35 million results. The question that arises in this case would be How relevant is a certification and will it actually help your career?

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Business Blogging Advantages And How To Leverage Them

Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.

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The Role of Inbound Marketing for B2B

Entrepreneurs are known to embrace change and even drive it. As the Internet changed buying behavior, more and more business owners have dialed down on classic sales calls and outbound advertising and started experimenting with inbound marketing techniques.

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What’s so Scary about Inbound Marketing?



You already know that the old school marketing tactics aren't working. Hell, you've probably been caught on the wrong side of an irritating sales call a few times today already. What you want is a powerful online presence where you can aggressively market and grow your business. But all this digital marketing stuff feels like being caught in a spider’s web full of monsters like SEO, content marketing, and social media.


Fear not, we're here to help! In this post we'll lift the fog on inbound and prove to you that you've got nothing to fear. 


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Mapping Content to the Buyer Journey

[Image Source: Andrew Bowden]

Your online presence has become the hub for all your marketing efforts. It's the place were prospective customers engage with your business. So how do you make sure that, when they arrive at your website, you deliver the best possible experience for them?

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