The Weekend Distil - The Art & Science of Listening to Customers

"The art and science of asking probing questions and carefully listening to your customers responses lie at the core of the buyer persona concept." - Adele Revella

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Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.

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