How to Prospect on Social Media

Filling the pipe with new prospects is a constant challenge for any business owner. In the past we used to buy lists and cold-call the hell out of them but that kind of prospecting just doesn’t work anymore. Think about it, have you been cold-called recently? Did you enjoy the experience? I thought not. So how do you find prospects to fill your pipe nowadays?

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Smart business advice - Optimize your Digital Marketing for Mobile

We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market penetration. With 3649 billion unique mobile users and a 51% market penetration, there are only 3010 billion active Internet users representing 42% of the market. It's being referred to as Mobilegeddon. Here's why.

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How to Create a Great Sales Team - Part 1: Hiring

The Internet has shifted power away from sales people and into the hands of the consumer. Empowering them to go online and find the right product or service, at the right price, from the right sales person. So, how do you make sure your business has the right sales people?

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Top 6 Hashtag Monitoring Tools

In the world of Social Media Marketing campaigns, there is always the question of monitoring and identifying specific results in order to repeat the good and improve the not so good. We're constantly searching for tools that could make this process easier and we're satisfied with what we found in terms of monitoring the activity of certain hashtags used in our social media marketing campaigns.

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Is Agile Effective for Marketing Teams?

I recently came across a forum post asking the question: “How effective are agile methodologies for creative projects, specifically for marketing initiatives?” Can agile help marketing teams be more effective? My answer? Yes, definitely.

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5 Awesome links you missed on the web this month

We're back on the blog with our monthly round-up of cool articles from the web that we thought to share with our community. To be honest, it's one of the posts we get really excited about, because there is always something worth sharing, especially when it comes to digital marketing.

Let's see what March had in store this time and please let us know what else you think should be on the list!


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What works best for your business? Social Media or Digital Marketing?

Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue.

You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your growth aspirations?

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The Role of Inbound Marketing for B2B

Entrepreneurs are known to embrace change and even drive it. As the Internet changed buying behavior, more and more business owners have dialed down on classic sales calls and outbound advertising and started experimenting with inbound marketing techniques.

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3 Steps To Convert Business Goals Into Digital Marketing Actions

Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward?

Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It's the routine of day-to-day tasks and the stress of growing a business that creates time pressure on non-strategic issues.

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Monthly box of goodies: 5 things you missed on the web this month

Hello again and welcome to the monthly round-up of awesome links you missed in the month of February!


A lot has happened on the Internet this past month, if we may say so. The Oscars really filled up our newsfeeds, but we're not exactly mad about that, because it gave us a chance to see how much work gets invested in such a huge event, and we were also rooting for Birdman, but just saying. We know that it has been a shorter month. However, we still managed to gather a handful of resources from the web.

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