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5 Ideas to Start Aligning Sales and Marketing

One challenge I have when starting up the marketing efforts with a company that has not done inbound marketing before is the alignment between sales and marketing. One of the most frequent roadblocks/challenges I encounter when starting a marketing collaboration with a company that has no previous experience with inbound marketing is the alignment between sales and marketing. 

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How to perfect your Sales Strategy using Social Media

We know Social Media is a great tool for increasing word of mouth about your brand, establishing transparency and highlighting all the company updates you'd like to share with your follower base. But have you ever considered a sales strategy through social media? Lately, it has become the number one priority of online marketers, and with notable results, might we add. Social selling has improved its outcomes in the past years and we have the main insights plus a few useful tips for your own strategy right below.

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Considering marketing automation software? Here are some useful hints

New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.

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How many buyer personas should you have?

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and figure out how your product/service can attend to them, you have to create one or several buyer personas for your business.

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Part 2 - The Sales Methodology & Training Formula

In the first post of this series we looked at how to create a great sales team, by hiring salespeople with the characteristics to be successful in a market where the Internet has shifted power away from the salesperson and into the hands of the consumer.  In this post we look at how to grow a great sales team using the sales methodology and a predictable sales training formula.

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Using Inbound Marketing to Engineer a Product Launch

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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Why Certifications Help Your Career

There is a lot of buzz lately around alternative education and training. If you run a Google search for “certifications in demand” you get no less than 35 million results. The question that arises in this case would be How relevant is a certification and will it actually help your career?

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5 Things you missed on the web... again!

Another month, another "top 5" on the Emerge blog! We've selected another round of worthy articles that you could learn something from, especially as entrepreneurs trying to grow their business through digital marketing. You won't be disappointed with these resourceful insights, so let's get to the most important 5 discussions on the web for the month of April. 

 

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Business Blogging Advantages And How To Leverage Them

Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.

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Need help to convince your team to adopt Inbound Marketing?

If you are a business owner, sales or marketing professional you know the struggle of generating new sales when growing a company. We have all been in a place where we need to sign new clients to keep the business growing. This means delivering more leads into the sales funnel and convert them into long lasting customers.

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