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Five takeaways from at EU-Startups 2017

Last week I was in Berlin to attend this year's EU-Startups Conference. The Conference is an event for aspiring entrepreneurs aiming to build global companies from within Europe. An occasion for founders, startup enthusiasts, corporates and investors to come together, network and discover opportunity.

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Growing Your Startup Beyond The EU

Once you've found traction in your home market, it's logical to set your sights on expanding beyond your borders. Most European startups know that their primary market is only their first market, and identifying new markets is crucial to breaking even and beginning to make a profit. But breaking into new markets can put significant strain on a well established business, let alone a startup.

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Agile Marketing Questions Answered

I had an interesting conversation with Femi Olajiga last Friday. He is working on a book about agile marketing and called to ask about my experience. Unlike Femi, I never trained as an agile coach. Instead, my experience comes from working with agile product development teams, a fair amount of reading, and some trial and error. During our discussion, Femi asked thought provoking questions, so I thought to share parts of our conversation with you. I hope you find it helpful, and I'm sure he'll these questions in more detail in his upcoming book.

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7 Tips To Revitalise Your Small Business Online Presence

I re-activated my Netflix account on the weekend, a rainy Saturday afternoon in London, and decided to give “Better Call Saul” another chance. It takes a show set just over a decade ago to remind one how much things have changed; mobile phones weren't smart, social media didn't exist, and public television advertising was about as close to YouTube as you got. But all that has changed.

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4 Things To Consider When Expanding Your Business To New Countries

 

As a business owner, it's exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges.

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How to improve your blogging skills

You've heard that blogging can help improve lead generation. But you're a business owner, not a writer. Writing takes time. It requires a constant stream of ideas. It needs to be grammatically correct. And it needs to hold a person's interest beyond the first few lines. For most business owners time is in short supply, and we weren't born with Hemingway's talent.

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Adapt Your Marketing And Generate More Sales Qualified Leads

There are specific events that trigger customers into a buying mode, you can use these events to make your marketing more effective.

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The Weekend Distil - The Art & Science of Listening to Customers

"The art and science of asking probing questions and carefully listening to your customers responses lie at the core of the buyer persona concept." - Adele Revella

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Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.

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The Weekend Distil - Bald Tires, Blowouts, and Transformers

 

Once a year the time comes to renew our Hubspot partnership. Working through the certification material I was reminded of the emphasis Hubspot places on investing in your own agency – making it your best reference.

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